Thursday, 6 June 2013

Your chance to own a piece of contemporary jewellery! Suspended in Pink Raffle

Musings about the Suspended in Pink Raffle.

Thanks to Marthe Le Van's recent article, I have been thinking about the 'Suspended in Pink' raffle.

Here is an extract:

"As a retail storeowner and salesperson, the raffle felt amateurish, gimmicky, and a bit desperate—like when I heard about Facebook for the first time. Ultimately, after reconciling all my perspectives, I believe there is much to applaud in the Suspended in Pink raffle. It feels fresh and innovative, optimistic and courageous, liberating and democratic—all worthy consequences pointing toward progress"

Now, I have no problem at all about an idea of mine being compared to the early Facebook- and I am the first to admit the visuals, practicalities and how the raffle is presented still needs some work!
Most raffles are devised as a means of fundraising, to enable an exhibition, event etc... Seen by the  Borax Collective , Handshake Jewellery and an American Art Jewellery group  ( i am sure there are many many more).

And as Le Van notices, through her many astute questions, fundraising is not the aim of the 'Suspended in Pink' Raffle...




So what is it? and WHY should you take part?


I go to many many exhibitions every year. But As a wanna-be collector, I have only three small pins.
I dont want a specially designed brooch with a groups logo on it, a sample piece or a bunch of postcards as a consolation prize- I want THE piece. 

          I want to own Silke Fleischer's amazing necklace and Sam Hamilton's 'Bread' Like brooch.





As a practitioner is who interested in engagement and audience interaction, I am always looking for ways to get my audience to wear the jewellery, understand it, and imagine owning it- and that, in my view, is the real strength of the 'Suspended in Pink' raffle.




So the idea of raffling off one of the jewellery pieces from the Suspended in Pink Exhibition seemed an obvious idea.






 But its more then that.... Once a viewer decides   they wish to take part in the raffle, they then can spend up to an hour, going through the exhibition, trying on the jewellery, comparing, assessing, deciding which item THEY would take home.


Deciding which piece of jewellery spoke out the most to them.





And this was then the piece that they would then bet on.
Maybe they would win it, maybe not- but for £5/€6/$8 it seems like a worth while experience to have- the experience of wearing and imagining that favourite piece of jewellery which YOUR ticket could win you....


And here is the good news- the odds of winning in this raffle are actually really high!

Only a small number of people have guessed the same names, and there are a number of exhibitors who's name has not been guessed yet-

So you have a real chance of winning....


All you have to do is email:
suspendedinpink@gmail.com
with: your name, the name of the artist who you want to win-

And to send payment of £5/€6/$8 by paypal to:
suspendedinpink@gmail.com

The winner is announced this Autumn!







1 comment: